Produced by the Chivas Brothers, which is part of Pernod Ricard. The home of this whisky has been Strathisla Distillery which is in Moray, Speyside. Strathisla is the oldest operating highland distillery, founded in 1786.
It is the market-leading scotch whisky 12 years and above in Europe and Asia Pacific. Global sales grew by 61% between 2002 and 2008.
The Chivas Brothers started in 1801 as a grocery store in Aberdeen selling luxury goods such as coffee, French brandies and Caribbean rums.
In 1843 the business was Scotland’s dominant supplier of luxury goods and was granted a Royal Warrant to supply goods to Queen Victoria when she visited Balmoral Castle.
During the 1850’s the brothers decided to respond to their customers demand for a smoother whisky by mixing their own proprietary blends.
Chivas Regal was one of the requested back stage drinks by Frank Sinatra and was the original luxury scotch in the American Market.
In 2013 Chivas regal 18, 21 and 25 were all awarded double gold by the SFWSC.